Last Updated and Effective Date: 30 March 2026
{TRB Express} respects your privacy concerns and values our relationship with you.
When you visit the online store established by us and authorized by our service provider SHOPLINE (hereinafter referred to as “SHOPLINE”), we may collect and process your personal data. We fully recognize the importance of your personal data and are committed to ensuring the integrity and security of the store. This Privacy Policy explains the types of personal data we collect about you, how we use this information, with whom we share it, and the choices available to you regarding our use of your information.
This Privacy Policy will help you understand the following:
- What We Collect
- Information You Provide
- How We Use Personal Data
- How We Use “Cookies” and Similar Tracking Technologies
- How We Process, Share, Transfer and Disclose Personal Data
- Your Rights and Choices
- How We Protect Personal Data
- How We Update This Privacy Policy
- How to Contact Us
What We Collect
We may obtain your personal data from various sources. When you access or use our store, or visit and/or interact with our social media or social networking pages (or their related stores or corresponding applications, such as Facebook and Instagram), we may collect this information. When you visit our store or our social media pages (or related stores or applications), we may also collect certain information about your device or usage automatically through technologies such as cookies, web server logs, and web beacons.
Categories of Information You Provide
The categories of personal data that the store may collect include the following:
- Personal identification information (e.g. name, telephone number, email address, etc.);
- Personal characteristics – personal description (e.g. gender, date of birth, etc.);
- Lifestyle (e.g. types of consumer goods used and details of services, etc.).
You may choose to provide personal data to us in various ways, such as when you register on our store, make a purchase, or interact through our social media pages (or related stores or applications). The types of personal data you may provide to us (where applicable) include:
- Contact information (e.g. name, postal address, email address, mobile or other telephone numbers, mobile service provider);
- Age and date of birth;
- Gender and preferred language;
- Username and password;
- Payment information (e.g. your payment card number, expiry date, billing address and delivery address);
- Purchase history;
- Product preferences and communication channel preferences;
- Content you provide (e.g. photos, videos, reviews, articles, survey responses and comments);
- Information provided to us when you visit our social media pages (e.g. your name, profile picture, likes, location, friends list and other information described on the social media network or application registration page, or geographic location details when using our mobile application);
- Device identifiers, such as information about the device, including MAC address, IP address or other online identifiers.
You voluntarily provide your personal data to us. However, if you do not provide certain personal data, you may not be able to access certain services or promotions.
Purposes for Collecting Your Personal Data
We collect your personal data for the following specific purposes in order to provide goods or services to you, including but not limited to:(1) Consumer, customer management and services;(2) Consumer protection;(3) Online shopping and other e-commerce services;(4) Verifying your identity (e.g. to protect you from fraud or other criminal acts);(5) Resolving various types of disputes (including but not limited to consumer disputes, intellectual property disputes, etc.);(6) Enhancing secure transaction behaviour;(7) Debt collection;(8) Notifying you of business opportunities, products, services and updates;(9) Detecting and protecting you and the store from errors, fraud or other criminal acts, and monitoring compliance risks;(10) Investigating potential unlawful acts against personal safety, property safety and breaches of contract;(11) Performing the terms and conditions and return & exchange policy;(12) Complying with legal obligations; and(13) Other purposes for which we have obtained your consent at the time of collection.
How We Use Personal Data
We may use the information you provide for the following purposes:
- Sending you promotional content or other communications;
- Providing the information and services you requested;
- Contacting you to follow up or confirm your orders, appointments, returns or refunds, and sending other non-marketing communications related to the products and services we provide;
- Processing your payments and/or transactions;
- Creating and managing your account, including access to your purchase history;
- Responding to your enquiries;
- Customizing advertisements in our store, on social media and elsewhere to match your interests and history;
- Communicating with you and managing your participation in special events, competitions, lucky draws, activities (if any), surveys and other offers;
- Operating and communicating with you regarding our social networks or mobile applications;
- Operating, evaluating and improving our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analysing our products, conducting market research, data analysis and customer relationship management programmes, and performing accounting, auditing and other internal functions);
- Complying with applicable legal requirements, relevant industry standards and our policies;
- Performing data cleansing, linking or merging of our records internally or through our service providers on a regular basis to avoid duplication and ensure the accuracy of your information.
We may also use this information in other ways, and we will provide specific notice at the time of collection.
If you provide us with your personal data, we intend to use it for direct marketing purposes to offer or promote the availability of our goods and/or services. However, we will confirm that you do not object to receiving such marketing messages when we first send them to you. You may express your objection when you first receive the marketing message, or refuse to receive further marketing messages at any time.
Where you provide us with the relevant data and explicitly consent to such use, we may use the various categories of personal data listed in the “Information You Provide” section above for direct promotion.
Direct marketing communications may be sent to you through various channels, including telephone calls, mail, email, SMS, mobile applications, web applications, social media stores and other means of communication. If we have obtained your consent, the personal data you provide in the form or when subscribing will also be used by us for marketing purposes. Any issues regarding data transmission described in this section will be handled in accordance with this Privacy Policy.
If you do not wish us to use your personal data for direct marketing, you may opt out at any time by following the procedures set out in the “Your Rights and Choices” section below. If necessary, we must cease using your personal data for direct marketing purposes without charging any fee.
We will only use the personal data you provide for direct marketing in accordance with the Personal Data (Privacy) Ordinance of Hong Kong. Our direct marketing content may take various forms, including but not limited to marketing mail, email and SMS.
How We Protect Personal Data
We maintain appropriate administrative, technical and physical safeguards designed to protect the personal data you provide from accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no system is completely secure, and we cannot guarantee that your information will remain secure in all circumstances, including during transmission to us or while stored on your mobile device.
For information on how SHOPLINE retains and protects personal data, please refer to the SHOPLINE Privacy Policy (https://shopline.tw/about/privacy or https://www.shopline.com/privacy).
How We Update This Privacy Policy
This Privacy Policy may be updated from time to time without prior notice to reflect changes in our personal data practices. We will post a prominent notice on our store to inform you of any material changes to our Privacy Policy and update the “Last Updated” date at the top of the policy.
How to Contact Us
If you have any questions or comments about this Privacy Policy, or if you wish to update information about you or your preferences, please contact us by email at: info@trbchemedica.com.hk
